Forza Tools: From Its Origins in the US to Digital Expansion

With over 55 years of expertise in manufacturing pullers and tools, Forza Tools has successfully embraced digitalization to modernize its business operations. Beatriz Sampedro, Chief Marketing & Digital Officer, shares how the company has strategically evolved to reinforce its presence in the B2B market.

Digital Transformation and Modernization:

• Forza transitioned from traditional methods to a robust digital strategy.
• A PIM system was implemented to centralize information on over 3,500 product references.
• The website was optimized for SEO, multilingual support, and seamless integration with distributors’ e-commerce platforms.

Strengthening Relationships with Distributors and Customers

• Distributors welcomed the digital transformation, gaining more agile tools for managing stock and orders.
• A comprehensive online portal was introduced, providing access to product catalogs, stock levels, and discount information.
• Order tracking processes were automated, eliminating paper invoices and enhancing efficiency.

Loyalty Programs and Growth Strategies

• Incentives such as shipping cost reimbursements for orders exceeding €1,000 were introduced to foster distributor loyalty.
• Performance Max campaigns on Google Ads were launched to drive remarketing efforts.
• Forza increased its presence on platforms like Leroy Merlin and ManoMano, achieving a 2.5%-3% sales growth through these marketplaces.

B2B Sector: Trends and Future Outlook:

• The sector is expected to consolidate, with fewer but larger and more digitalized distributors.
• Forza plans to enhance its client portal, implement a new ERP, and streamline order automation through EDI.

In summary, Forza Tools continues to thrive in a traditional sector by leveraging digitalization to optimize processes and deepen relationships with distributors and customers.